Author information
VALJENTOVÁ Tímea - PhD student, Department of political science, Alexander Dubček University of Trenčín, Trenčín, Slovakia (The Slovak Republik)
Keywords
media, media influence, public opinion, political discourse, public image of politicians
Abstract
The media are an indispensable component of the modern information environment, profoundly shaping our perceptions of the world as well as our opinions and attitudes. This paper examines the media's role as a critical tool in the processes of communication, public opinion formation, and political discourse. It provides a foundational theoretical framework for understanding the significance of the media in contemporary society, while exploring how media influence the public image of politicians within the political arena